A festival on art & Technology
Project type
Festival Campaign
Services
Positioning
Brand Identity
Digital Design
Print Design
We were invited to pitch for the campaign design of STRP Festival 2024. STRP is an international event known for its immersive exploration of art and technology through exhibitions, talks, performances, dialogues, and music. With a track record of hosting big names like Underworld, Aphex Twin, and Soulwax, (some names of technology guru’s).
Over the years, the programming and role of STRP Festival have evolved significantly. As technology's influence on our lives expanded, the festival's "wild hairs" were gradually tamed. The festival needed to reflect on its past, present, and future to align more closely with its core identity.
STRP explores the intersection of art, technology and society through a bold and thoughtful lens. We created a campaign identity rooted in motion, transformation and contrast. A system that reflects STRP’s layered perspective, with motion design echoing the rhythm of a kaleidoscope: shifting, reframing, never static.
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