Breaking taboos attentively to tackle sexual health issues.

Name: fffunction.studio
Price range: $

Client

Sexual Healing

Services

Strategy
Branding
Packaging
Art Direction
Content Creation
3D Design

Challenge

Following on a succesful round of fundraising and worldwide media attention, Sexual Healing came to us with a challenge. They needed to position the brand, bring their products to market and create a brandstory that fits the purpose of empowering women in exploring their sexuality.

Solution

There was a lot to learn for us, so we worked in close collaboration with the founders of Sexual Healing to reveale their purpose, ambition and knowledge. It opened our eyes and we learned that the products are not only about overcoming trauma, but also empowering women across the globe to become owner of their own body.

Context

Everyone deserves a pleasurable sex life. A statement most will agree on, but also a subject that is surrounded by stigmas, inequality and a huge knowledgegap. Discomfort, trauma, a lack of knowledge are all elements that stand in the way of having a positive body-image. Solutions for this issue are insufficiently developed, untill now.