Swing it baby.

Challenge
'Schommel Aan Tafel' produces, sells and rents out unique swing tables, for catering and events. The product adds fun to every get-together. So when founder Tim wanted to showcase its potential for office interiors and educators, he contacted us to create a new digital strategy and complete rebrand. The challenge was to create a unified brand for a highly customisable product. The brand needed to convey its fun factor while staying mature.

Solution
We started with defining the essence of Schommel Aan Tafel and made a plan to attract different target groups. At the core of the communication plan lays a fun and functional brand system, that is scalable across platforms. The bright and crisp identity creates recognisability across communications, both online and offline. The use of 3D stills and animation was a functional addition to the brand. It allows us to showcase both the playfulness as the customisability of the product.