Making the invisible insightful.
Project type
Clarifying Vision
Services
Positioning
Visual Identity
Motion Identity
Challenge
In the evolving landscape of urban design, Bits of Space faced a pivotal moment. While Tessa Steenkamp's designs were transformative, there was a gap in conveying this innovation and expertise. The challenge was not just about branding; it was about capturing the essence of a visionary, playful and open-minded approach to our urban futures.


Process
In our Brand Accelerator Workshop, we immersed ourselves in discovering Bits of Space's core, leading to a new, harmonious blend of human experience, technology, and urban environments. This breakthrough shaped our market analysis and strategy, focusing on a clear, engaging visual identity that simplifies the urban futures industry's complex concepts.
Our aim was to make future scenarios more accessible, boosting Bits of Space's client engagement and appeal. This approach integrated an analysis of the existing identity with a fresh mission, vision, and brand concept, bridging future and present with insightful visualization.



Outcome
We crafted a brand identity for Bits of Space that echoes the dynamic pulse of the city and its founder. Mindful of the emerging stage of the company, our strategy was to balance simplicity and realism without compromising communicative effectiveness. We established straightforward brand guidelines and strategies to empower Bits of Space in activating their brand across sales, marketing, and project communications, ensuring a cohesive and impactful presence.




Get in touch
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