First class social design.

Project type

Clarifying Vision


Visual Identity


Studio Sociaal Centraal is a unique and human-centered social design studio from the Netherlands. They service a wide range of organisations across the country. After three successful years of building a portfolio and growing the industry as a whole, they needed a brand that would represent their progression and position them as a trusted partner for future clients.


We hosted a series of workshops in close collaboration with Manon and Joes where we defined the strategic direction for the business. This helped us to define a clear proposition and supporting values to clarify Sociaal Centraal's role within the industry - as well as its positioning within the growing field of social design.

"We are very happy with the whole process in which we dived deep into our own story and activities. fffunction converted all our input into a great name and design language."

Manon Barendse - Co-founder of Studio Sociaal Centraal

Overzicht van boekwerk gemaakt door branding bureau fffunction.


Studio Sociaal Centraal believes that complex social issues are an invitation to initiate positive change. By applying a tailored process of design thinking, they are able to develop new perspectives for non-profit organisations and (semi-)government.


We set about bringing the mission to life with a concept that activates and inspires a new way forward from a social starting point. At the core of the brand identity is a powerful new name combined with a design system that refers to wayfinding systems. Wayfinding systems guide people through a physical environment and enhance their understanding and experience of the space. Wayfinding is particularly important in complex built environments such as hospitals, airports, educational campuses and train stations. With this concept we unlock the promise of creating first class social design.



Being able to clearly state who they are and why they do the things they do had an immediate effect. Manon and Joes soon noticed an increase in sales. Together we will continue to achieve positive change.

Close-up van prikwand tijdens strategische sessie van branding bureau.

"It feels good to have such a committed and experienced design studio at our side within this transformation process. We highly recommend fffunction studio!"

Joes Janmaat - Co-founder of Studio Sociaal Centraal