Breaking taboos attentively to tackle sexual health issues.
Following on a succesful round of fundraising and worldwide media attention, Eyva Care came to us with a challenge. They needed to position the brand, bring their products to market and create a brandstory that fits the purpose of empowering women in exploring their sexuality.
There was a lot to learn for us, so we worked in close collaboration with the founders of Eyva Care to reveale their purpose, ambition and knowledge. It opened our eyes and we learned that the products are not only about overcoming trauma, but also empowering women across the globe to become owner of their own body.
Eyva Care offers women ways to understand, explore and learn from their body and mind in the comfort of their own home.
They do so trough sensory objects and being an active, open-hearted community. Telling the story as it is.
Through research, strategy and design, fffunction studio created a brand that challenges the status quo, breaking taboos in a caring manner.
Everyone deserves a pleasurable sex life. A statement most will agree on, but also a subject that is surrounded by stigmas, inequality and a huge knowledgegap. Discomfort, trauma, a lack of knowledge are all elements that stand in the way of having a positive body-image. Solutions for this issue are insufficiently developed, untill now.
Research and Positioning
The challenge was to create a communication strategy that makes Eyva Care distinctive, breaks through taboos and creates a sense of belonging within the community.
After some good conversations and lectures about the science behind the products, we continued our research and analysis on other products and subjects surrounding Eyva Care. And girl, did we learn a lot. A truly eye-opening experience that showed us that the products of Eyva Care are truly unique. We transformed these results into a 'brandscope'. Grabbing the essence of the brandstory for the coming years and concluding the first step in creating the brand identity.
In order to focus on the empowerment of women we want to create a feeling of harmony, not perfection.
The parentheses used in the logo refer to the private space in which the exploration of ones own sexuality should take place.
3D design by PostNew
Their fine way of working and their own developed methods, fffunction knows how to communicate your story, and therefore the story of your brand, flawlessly.
Inge Keltjens - CFO Eyva Care
Photo credits: Boudewijn Bollmann
Our fruitful collaboration continues. Want to learn more about our way of work?