Deciding what position your company and brand will take within the marketplace is extremely important. It will help you define and find your audience and vice versa. We combine clear market analysis with defining workshops. This phase will identify the opportunities ahead and our workshop(s) help remove the clutter.
Standardised exercises are part of the process, but our methodology is known for its custom module. Because we strongly believe that a unique position and identity stands at the core of an unclouded brand strategy.